Anti aging products and skin care products is a massive industry. Millions or even billions of dollars are spent every year by women who are looking for anti aging skin care treatments that will keep their skin healthy and looking younger. And there are plenty of big companies in the anti aging and cosmetics industry just waiting to take advantage.

But many mainstream anti aging skin care products just don’t work. The cosmetics and skin care industry is quite unregulated in the US, and so the big cosmetics and skin care companies can put any product on the market without first proving that it works, and even without showing that it is safe for the people who use it.

So you can also find that there are many dangerous ingredients in anti aging and skin care products, and the products don’t work very well.

But despite this they sell huge amounts of these products that advertise their ability to make you look younger. Everywhere you look you see products telling you they will make you younger and look great.

So, how do you navigate your way through all this to choose an anti aging skin care treatment that does work, and doesn’t contain ingredients that you should be scared of?

Here’s how not to choose a good anti aging product.

1. Make sure you don’t buy any anti-aging products that contain fragrances. The big companies put fragrances in their skin care ranges because they know we like to look younger and smell good.

There’s 2 problems. Firstly you won’t look younger because chances are the skin cream won’t make you look younger, though you may feel good about having used it.

And secondly, fragrances are chemicals and not good to put on your skin. Same with perfumes, but with a perfume you just put a little dab here and there, with a skin care cream you apply it to a much wider area.

2. Don’t buy anti aging skin care creams with collagen in them. Now we all know that as we age our skin loses collagen, so surely we need collagen replaced to combat the sagging and wrinkling and lines that come with skin aging?

Yes and no. Yes we need to replace that lost collagen, and no adding it to the bottles of anti-aging products like those moisturizers and day creams and night creams and so on doesn’t work. It doesn’t work because collagen molecules are too large to penetrate the skin, and so it just stays on the surface.

The only way to increase the levels of collagen in our skin is to stimulate the skin to make more collagen itself.

So why is that collagen in the bottle, and why is that big name celebrity on TV telling you how much younger they look? Because the anti aging companies know that people buy the products if they have collagen in them, so they sell lots of bottles.

So it may not do much, and it may have dangerous chemicals in it like fragrances, but it still sells like hot cakes.

That’s marketing.

Problem is, all this marketing is expensive. The good looking celebrity has to be paid, usually lots, the fancy bottles need to be purchased, and the advertising costs a bomb.

So the anti aging skin care treatment that really doesn’t do much costs a bomb too. But that’s ok because people believe that if it’s expensive it must be good. So they pay anyway.

So there is 2 things to avoid when looking for a good anti aging skin care treatment. There’s more but this is getting long.

So the obvious conclusion is that you should give up using anti aging creams and other skin care products because they don’t work. But no don’t give up. There are some excellent anti aging products that work just fine and are moderately priced. Made from ingredients that are known to be effective and known to be safe.

But they aren’t made by the big name brands but by small niche companies that you’ve probably never heard of. They don’t spend on TV advertising which is why the products are moderately priced and why you’ve never heard of them.

So don’t despair. I’ve given you some things to look for when buying an anti aging skin care product, and told you that there are excellent products available. Now it’s your turn to find them.